Video content is in high demand. Interactive videos can take your marketing campaigns to the next level. Interactive videos are like an end-to-end engagement solution. You will see a big difference in the results of interactive videos compared to linear videos. Interactive videos can also increase social sharing and make your audience spend more time on your videos. Interactive videos are a great way to reach more people with your brand. A demo video with chapter headings can communicate the central message of the demo, e.g., “Look at how few steps it takes!” to even prospects who don’t want to view the whole Video Brendon Sher. You can increase your Video’s engagement by repurposing it without changing the content.
Interactive Video ( IV ) has remarkably gained ground in the digital marketing industry. It generates 48% more traffic to traditional videos than traditional videos and is highly entertaining. You can create a stunning video with the right tool. This is a great way to engage customers and improve their experience. You can add clickable CTAs (Clickable Target Actions) to your Video to grab your audience’s attention and decrease the bounce rate.Here’s an example that we created a while back.You will see that Snapchat makes creating a personal Snapchat story straightforward.They can also explore other perspectives through these social learning activities. They can find better and more efficient ways to get the desired results.
Digital media is shifting towards more video content. Every tool is at your disposal; video content has the potential to reach a wider audience. Each brand uses different marketing strategies to get a boost. However, most companies struggle with video content to increase engagement. Marketers are constantly trying new techniques to get the audience to engage and are trying different ways of driving them into their sales funnel. The audience wants something different, so marketers continually look at different approaches. Marketers are now moving to interactive content. Many brands are adopting interactive videos to drive sales.
Interactive videos can increase customer engagement and deliver superior customer experiences. Wouldn’t you like to be able to jump to the most exciting parts of a webinar by clicking on “chapter headings”? Your sales team might want to add new options to product videos, such as more detailed information, right in the video window. This opens up many possibilities to personalize, repurpose, expand and personalize your videos. An Account-Based Marketing sales team could personalize interactions and personalizations to each buying team member. While the underlying Video isn’t changed, the user experience when interacting with it does.
You might say, “But that requires heavy-duty tech and skilled video skills?” It doesn’t. Interactive video tools for business users are now available on many video platforms. I recommend that you try the free open-source platform H5P. This is a demonstration of H5P. H5P allows you to test the software and create your interactive videos. H5P has plugins that work with popular open-source content management systems Joomla, WordPress, and Moodle. Start by choosing a video from the internet — either your website or a platform such as YouTube. Next, add clickable chapter headings. Demo-watchers and tutorial takers can use chapter headings to help them review or point out a feature.